The Dilemma that Wasn't

Straight from the hip, boys: there comes a point in this business when every single one of us has to make a simple choice:

1. You either go for "impact" (however you choose to define that, let's not get into details); or
2. You go for pleasing The Donor.

It is the business' oldest trick, all of us will get to this fork in the road sooner or later and do spare a thought for the poor bastards who make the mistake of crossing a donor for the sake of some weak-assed idea that no-one gives a shit about anyway. Spare a thought for them I say, because their days in this business are numbered and few as they are, they sure aren't any fun.

What's this "impact" business about anyway? No-one can define it and it's achievement remains in the realm of opinion, and you know what they say about opinions:

Opinions are like assholes

Anyway, whine the poor bastards as they may, this "impact" vs. pleasing the donor dilemma is not really a dilemma at all and any HRI employee worth their salt knows what to do: it's an easy case of yes-sir-yes-ma'am all the way to "sustainability".

And therefore, since I always wanted to mark the place where Prados are doing u-turns in the reasonably-sized yard of our office in Moroni, around the place where our visibly branded vehicles get expertly washed by our drivers, I am currently having a duly-procured contractor put up a tasteful 3D sculpture of "A Donor's Logo" as a long-lasting testimony to our right order of priorities.

Make sure you come to the "unveiling" - Emma will be there and let's be honest: it will be a great opportunity to network.