Wednesday, December 2, 2009

Oversharing: Money, Sex and HRI

Forever working to change behavior wherever it makes business sense and genuinely inspired by our donors’ high values, HRI & affiliates have naturally positioned ourselves as the outfit to contract by anybody with money to invest in ineffective communication campaigns that make them good look on paper. With thousands of successful t-shirt and caps campaigns under our belt, we have a well staffed communication department manned by reasonably paid experts that have cut their teeth in many a complex communication campaign.

The more ignorant of you may think that mass communication in our business sector is a matter of putting together bewildering combinations of euphemisms, acronyms and jargon that no one understands and print them on cheap t-shirts and baseball caps all followed up by the “burning” of significant amounts of money to “launch” the campaign in seedy junkets with endless speeches and 36 pages brochures containing mainly red-eyed photographs of our staff posing in full campaign kit next to some ragged kid, under a HRI banner.

Well you’re wrong, and as an unprecedented favour to all of you I have decided to give you an insight into the sophisticated thinking process behind HRIs cutting edge campaigns.

For starters, HRI is 100% committed to evidence based communication. We got unquestionable evidence from our donor that sex is pretty bad and immediately committed to change people’s sexual behavior to address this sound evidence from the good book. Further research done by one of our reasonably priced Harvard consultants has indicated to everyone’s surprise that, in spite of it being pretty bad, people in certain African countries still enjoy engaging in this ancient pastime, not knowing what’s good for them. HRI has been a leader in "ABC Communication" for years, back in the day when abstinence was the name of the gravy train:

Times have changed since and this time around we thought to up the ante and position the sex thing in a way that will pay lip-service to the pleasure thing. The ultimate safe sex, sheer genius:

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